The Shulton Company, original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz. The first Old Spice product was a fragrance called Early American Old Spice for women, introduced in 1937. Old Spice for men followed in 1938.
The early men's products were dominated by shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships, in particular were used as a trademark. The original ships used on the packaging were the Grand Turk and the Friendship. Other ships used on Old Spice packaging include the John Wesley, Salem, Birmingham, Maria Teresa,Propontis, Recovery, Sooloo, Star of the West, Constitution, Java, United States, andHamilton. Procter & Gamble purchased Old Spice from the Shulton Company in June 1990. The clipper ship was replaced by the yacht logo in February 1992. In the late 2000s, Procter & Gamble introduced many forms of deodorant sticks, body washes, and body sprays in several scents under the Old Spice brand.
In early 2008, the original Old Spice scent was repackaged as "Classic Scent," both in the after shave and cologne versions. Sadly the traditional white glass bottles gave way to plastic, and the grey stoppers to red. And Old Spice Classic shower gel is sold using the slogan "The original. If your grandfather hadn't worn it, you wouldn't exist."
My 25 year old Rap Artist son Adrian wears Old Spice Swagger, His grandfather Dempsey wore Old Spice original.
Times have changed, fads have changed but Old Spice remains as one of the tried and trued favorite fragrance's for males. I am wondering though what happened to the rage of soap on a rope? In the sixties and seventies it was on every males Christmas wish list.
There may be no understanding if you are purely a designer scent connoisseur.
I still have the last bottle of Old Spice my dad owned. I have kept it for 31 years.
It reminds me of dancing with my 6 year old feet placed on top of his to Moon River and Red Roses For A Blue Lady. He would turn all of the lights out in the living room except the corner lamp. I was taken from there to the ballrooms of Chicago in my head . The scent of Old Spice magically brings me back to those nights in 1963. Now my son steps on stage and shows his Swagger in his talent. There are magic memories his little girl Sophia will be taken back to: her papa when her senses as an adult are delighted with the scent of Old Spice Swagger . She will remember her daddy"s love. She will remember more how he held her , did everything to make her feel loved and safe and put her first. She will remember that unconditional love from your daddy is the greatest gift that can be given. It is an unselfish place in the heart. And all the years of compromise and dedication it takes to do that for your daughter is the magic she will remember.